The 50 over 50 Project
In 2025, to celebrate our co-founder, Jo, turning 60, we launched the 50 over 50 project where we photographed fifty extraordinary women, aged 50 to 92, aiming to challenge the outdated narrative that ageing is something to be feared or fought.
From 92-year-old Jill, who still handcrafts and sells her own pottery, to model and actor Kaaren who spends her weekend dancing in Paris, to Gloria Anyaehie-Coker, a fashion stylist and author who rediscovered herself through style after four years of intense illness, to Leanne who set up the UK’S first specialist oncology unit, the project is a celebration of what it really looks like to be 50+!
Are you interested in a Divine Divas confidence-building experience? But aren’t interested in Boudoir? We’d love to design a Divas Portrait experience for you, just like we did for these amazing women below! Just email jo@divinedivas.co.uk to find out more!
Hi, I’m Jo. Co-founder of Divine Divas
“When I turned 60 in April, I realised something powerful: I felt fantastic. Not at all like the outdated idea of what 60 ‘should’ look or feel like. I’d been told my whole life that ageing meant shrinking, slowing down, becoming invisible. But when I looked at the women around me - full of life and energy - I knew I had to celebrate this.”
“I wanted to show the world: ageing isn’t something to fear. It’s something to embrace.”